D.A.Y

We’re so excited to be featured in The Sunday Times Style Magazine as one of 50 of the UK’s most stylish independent shops of 2026! ⁠
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A big thank you to the author Karen Dacre for highlighting independent boutiques from across the UK. It’s so great to see small businesses being celebrated, and we’re incredibly proud to be included.

We were delighted to be featured in Drapers Magazine, highlighting co-founder, Apee's journey from high-street changing room assistant to independent business owner.

The article highlights Apee’s role as a judge for the Drapers Independents Awards 2024 and the inspiring independent businesses across the UK. It was an honour to be part of the judging panel and to meet so many inspiring independents.

We are so excited to announce that D.A.Y has been chosen to feature in the Vodafone #DigitalSOS series alongside entrepreneur and Vodafone Business ambassador, Steven Bartlett!⁠
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In this series, Steven visits small businesses across the UK, assessing their e-commerce channels and provides expert guidance alongside Vodafone's V-hub team. We are thrilled that they chose us, as Vodafone saw huge potential in our e-commerce.
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D.A.Y was recently included in the Guardians article that highlights the 20 Best Independent Boutiques in the UK and Ireland! This feature is truly a pinch me moment!⁠
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The article talks about ‘providing something for everyone’ and that statement is at the core of our values. We will never meet everyone’s needs or be able to compete with the high street on price, but we will always put every bit of our hearts into D.A.Y ⁠

D.A.Y was featured in an article by the Evening Standard, and was listed as one of London's best independent shops. It was such an honour to be mentioned along with some other incredible small businesses.

D.A.Y was recently featured in a Stylist article about the best independent shops to visit in London. It is amazing to see our store listed here alongside 13 other amazing independent businesses.